Google Analytics
Traffic analytics for websites and applications.
What it is
The most widespread option. GA4 works on an event model, integrates with Google Ads and Search Console and can export to BigQuery. It requires cookie consent in the European Union.
Best for
Marketing analytics wired into the Google ecosystem.
What the free plan includes
- Free up to very high event limits
- Data sampling in complex reports
- Consent banner required in the EU
Free plans change often. Confirm the limits on the official page before deciding.
