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Amplitude

Digital analytics for user journeys.

What it is

A product analytics platform with path analysis, advanced segmentation and automatic pattern detection. Its Starter plan also includes basic experiments and feature flags.

Best for

Understanding complete navigation paths, not just page views.

What the free plan includes

  • 50,000 tracked users per month
  • Unlimited events within those users
  • Advanced features on paid plans

Free plans change often. Confirm the limits on the official page before deciding.

PostHog

Pick

Product analytics, session replay and feature flags.

A very wide free tier across every product

Open source

Mixpanel

Analyse product usage with events, funnels and cohorts.

1 million events per month

Google Analytics

Traffic analytics for websites and applications.

Standard GA4 free for most sites